Each year, our color strategists explore a range of global design influences to create the Dutch Boy® Trend Forecast. Our 2023 color palettes reflect the best of what's new and what we need now: a sense of deep-rooted comfort.

Rustic Greige

2023 Color of the year – Rustic Greige 404-4DB

Rustic Greige is a versatile neutral that brings harmony and contentment home. It’s an adaptable hue that grounds all three of our 2023 Color Trend palettes – Plush, Wistful, and Botanic.

Get Inspired With Our 2023 Color Palettes

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We Believe In Your Creativity

Color is transformational. We’ll help you make changes with the tools and tips you need from start to finish.

SEE IT IN A ROOM

COLOR VISUALIZER

Dream it. See it. Paint it. Watch your vision come to life with our color visualizer.

3 SIMPLE STEPS

ONE COAT - 3 SIMPLE STEPS

With premium Dutch Boy® paint, the finest professional tools from Purdy® and a little bit on know-how, you can achieve one-coat coverage in three easy steps.

2023 TREND FORECAST

TO HAVE AND TO HOLD

Creating a vision board or want to hold the palettes in your hands? Download the 2023 Trend Forecast brochure