Each year, our color strategists explore a range of global design influences to create the Dutch Boy® Trend Forecast. Our 2023 color palettes reflect the best of what's new and what we need now: a sense of deep-rooted comfort.

Rustic Greige

2023 Color of the year – Rustic Greige 404-4DB

Rustic Greige is a versatile neutral that brings harmony and contentment home. It’s an adaptable hue that grounds all three of our 2023 Color Trend palettes – Plush, Wistful, and Botanic.

Get Inspired With Our 2023 Color Palettes

Dutch Boy Paint is Sold Exclusively at

We Believe In Your Creativity

Color is transformational. We’ll help you make changes with the tools and tips you need from start to finish.